Targeting the right keywords can mean the difference between a successful SEO campaign and a failure. So, what are keywords and why are they so important for the success of your website in the Organic search rankings?
In this article we’re going to cover what they are, why they are important and how to use them.
What Are Keywords?
Keywords or key phrases other search terms that uses type into search engines. Keywords are the ideas and topics that shape what your content is about in terms of search engine optimisation they are the words or the phrases that the searcher will use in Google or Bing, these are sometimes called search queries.
Your job as a website owner and content creator is to choose keywords on your page that are going to be relevant to your website and going to attract the right audience.
Why Are Keywords Important?
Keywords are critical for the success of your search engine optimization campaign because they give search engines quick used to determine if your site and content match what people are searching for.
By using the right keywords you are telling search engines that you have the correct content to show the people. The whole point of search engine marketing (whether that is PPC or organic) is to drive traffic to your website from the search engine results pages
It’s important to remember that you don’t want to drive just any traffic to your website you want to drive web visitors who are genuinely interested in what you are writing a bid on your website. Remember traffic without conversion is not going to help you grow your business. For instance, if you are an SEO Adelaide marketing firm that wants to attract customers from South Australia, there is no point in targeting the locations of Melbourne or Sydney. It’s all about targeting relevant keywords that are going to drive your business objectives.
That’s why using the right keywords comes in. Keywords and key phrases that you choose to target determine what kind of traffic you are going to attract to your website.
Before you start targeting keywords
the most important thing to consider is whether or not that keyword or key
phrase is going to help drive your business objectives. If the keyword is not
going to drive your business objectives it’s not worth targeting.
Once you know what your ideal customers are looking for in search engines you can then tailor your website with the correct landing pages and blog articles to suit what they are searching for.
By doing this your site is more likely to rate in search engines and be seen by the right people who are most likely to convert to paying customers.
Where Should I Use Them?
It’s not enough to just have the keywords on your page you need to create compelling content that people actually want to read one of Googles core metrics for measuring the usefulness of a website is the amount of time that a user spends on your page.
If a user is immediately bouncing off your webpage after they have seen your content then Google is going to use this as a signal that your content does not match up to what this searcher is looking for as a result your website may be round to lower the next time someone uses that key phrase.
there are a few basic keyword usage rules that you can follow when starting an SEO campaign.
1. Unique keywords should be used on each page of your site in areas that humans and search engine robots are easily able to access. this means you don’t want to hide your relevant keywords behind menus or in places that are difficult for a human or a social robot to read.
2. Don’t overdo it on the keywords. One of the most common mistakes that we see with people Starting out on their journey in SEO is that they tend to overuse keywords. Keep it simple. Your Primary objective as a content creator is to make content that people want to read. If people are enjoying your content Google is going to know the stat and reward you with higher rankings.
3. Use your keyword in headings, page titles and, meta descriptions. don’t over complicate it. You want to know that people have a good idea of what your website is going to contain when they are strolling through it on the search engine results pages.
How to Use Them
Before you start throwing around keywords on your web pages it’s important to do some planning. Ideally, each landing page on your website should have a unique primary keyword. you can use your homepage to target the overarching theme of your website and your most important keywords but you then should be able to determine a theme for each product page category page and blog article on your website.