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What is Technical SEO?

Technical SEO is a term used to describe optimising the technical aspects of a website in order to increase visibility in search engine rankings. Technical SEO is a form of on-page SEO and focuses in improving elements of website to rank higher. It revolves solely around making the website faster, easier to crawl and understandable for search engines.

Why do we need to get technical?

Search engines strive to provide users the best possible search results for their query. They do this by attempting to evaluate each website and have their crawling bots to take a look at a few different factors to determine the quality of the website. Some factors are based on the pages contents and keywords used, and some are based on technical factors like the speed of a webpage.

While technical SEO may not seem as important as other SEO tactics, it plays a huge role in the way crawlers and indexers engage with a website. If the technical aspects of your website are well optimised, your website can be better understood and read by search engine crawlers. This also applies to user experience – technical SEO tactics will naturally improve overall user experience on your website.

What does a technically optimised website look like?

Speed

A website that is well technically set up will be fast. Nowadays, sites need their pages to load fast to be in favour by both search engine crawlers and users.

Search engine crawlers love a fast web page because it means they can evaluate the information quicker. Google knows slow web pages are less favoured by users, so it will always opt for the faster pages. Users are likely to abandon if the page doesn’t load quickly, making the bounce rate a lot higher for slow loading websites. A slow web page will likely end up further down the search engine results than a faster one, as both Google and users prefer fast loading pages.

Links are redirected

Say you’re an SEO Adelaide Agency and your website is a work in progress. If you’ve created an inbound link structure between your pages, and then you change and move your key pages, there’s bound to be some dead links in between. If a link leads to a non-existing page on your site, people will come across a 404-error page, drastically decreasing their user experience.

Search engine crawlers aren’t fond of error pages either. Having dead and broken links make it harder for the crawlers to understand the foundations of a website and how it all links together. A technically sound website will have all dead and non-existent links redirected to the correct page. To prevent unnecessary dead links, make sure to always redirect the URL of a page when it’s deleted or moved.

Matt Cutts Reveals The Top Areas Webmasters make mistakes

Google Webmaster’s Matt Cutts has given us some interesting insights into the top 3-5 areas that webmasters make mistakes, in his Youtube Video by Google Webmasters.

As usual Matt’s information is clear cut and forward-thinking. He provides us with the knowledge on how to avoid making these common errors.

Keywords for SEO – What You Need to Know

Adelaide SEO Firm

Targeting the right keywords can mean the difference between a successful SEO campaign and a failure. So, what are keywords and why are they so important for the success of your website in the Organic search rankings?

In this article we’re going to cover what they are, why they are important and how to use them.

What Are Keywords?

Keywords or key phrases other search terms that uses type into search engines. Keywords are the ideas and topics that shape what your content is about in terms of search engine optimisation they are the words or the phrases that the searcher will use in Google or Bing, these are sometimes called search queries. 

Your job as a website owner and content creator is to choose keywords on your page that are going to be relevant to your website and going to attract the right audience.

Why Are Keywords Important?


Keywords are critical for the success of your search engine optimization campaign because they give search engines quick used to determine if your site and content match what people are searching for.

By using the right keywords you are telling search engines that you have the correct content to show the people. The whole point of search engine marketing (whether that is PPC or organic) is to drive traffic to your website from the search engine results pages

It’s important to remember that you don’t want to drive just any traffic to your website you want to drive web visitors who are genuinely interested in what you are writing a bid on your website. Remember traffic without conversion is not going to help you grow your business. For instance, if you are an SEO Adelaide marketing firm that wants to attract customers from South Australia, there is no point in targeting the locations of Melbourne or Sydney. It’s all about targeting relevant keywords that are going to drive your business objectives.

That’s why using the right keywords comes in. Keywords and key phrases that you choose to target determine what kind of traffic you are going to attract to your website.

Before you start targeting keywords the most important thing to consider is whether or not that keyword or key phrase is going to help drive your business objectives. If the keyword is not going to drive your business objectives it’s not worth targeting.

Once you know what your ideal customers are looking for in search engines you can then tailor your website with the correct landing pages and blog articles to suit what they are searching for.

By doing this your site is more likely to rate in search engines and be seen by the right people who are most likely to convert to paying customers.

Where Should I Use Them?

It’s not enough to just have the keywords on your page you need to create compelling content that people actually want to read one of Googles core metrics for measuring the usefulness of a website is the amount of time that a user spends on your page.

If a user is immediately bouncing off your webpage after they have seen your content then Google is going to use this as a signal that your content does not match up to what this searcher is looking for as a result your website may be round to lower the next time someone uses that key phrase.

there are a few basic keyword usage rules that you can follow when starting an SEO campaign.

1.  Unique keywords should be used on each page of your site in areas that humans and search engine robots are easily able to access.  this means you don’t want to hide your relevant keywords behind menus or in places that are difficult for a human or a social robot to read.

2.  Don’t overdo it on the keywords. One of the most common mistakes that we see with people Starting out on their journey in SEO is that they tend to overuse keywords. Keep it simple. Your Primary objective as a content creator is to make content that people want to read. If people are enjoying your content Google is going to know the stat and reward you with higher rankings.

3.  Use your keyword in headings, page titles and, meta descriptions.  don’t over complicate it. You want to know that people have a good idea of what your website is going to contain when they are strolling through it on the search engine results pages.

How to Use Them

Before you start throwing around keywords on your web pages it’s important to do some planning. Ideally, each landing page on your website should have a unique primary keyword.  you can use your homepage to target the overarching theme of your website and your most important keywords but you then should be able to determine a theme for each product page category page and blog article on your website.